THETA.tv - a decentralized streaming platform - is to launch native non-fungible tokens (NFTs) for content creators minting and sharing with their fans.
This move indicates that the 800+ streamers on the platform can create their own unique items, emotes and badges to share with their viewers.
Theta Labs' new engagement tactic allows the addition of another chapter to the book of internet personalities finding unique means to monetize fan engagement. According to its CEO Mitch Liu, this trend would keep emerging as long as the work keeps staying at home.
Liu disclosed during an interview, “2021 will be just massive for these types of digital assets and collectibles. I think it could be just as big if not bigger than this whole DeFi craziness.” "
Liu stated that the ability for creators to easily mint their own digital collectibles aims at helping streamers "increase their earnings" and bring NFT purchasing power "beyond the crypto whales."
Theta's video delivery network, covering Google, Samsung, Binance, Blockchain Ventures and GUMI, would act as external validators to process new blocks on the Theta blockchain. Source: Theta Labs
Recently, the NFT market keeps breaking new records. Things like artworks, games, real estate, etc. have become potential scenarios for NFT, though NFT is still a very niche thing. In the near future, it will gain more popularity than this summer's craze.